- The problem
- Without room count, surface type, storey height and the colour codes actually used, the repaint anniversary campaign has nothing to fire on, and a stock contact record holds none of it.
- Once it is loaded
- Interior or exterior, room count and surface, storey height, property age and lead-safe flag, paint brands and colour codes used, and deposit status are all captured as fields, which is what makes the schedule and the repaint prompt possible.
- How it pays back
- The fields are cheap to load and expensive to retrofit. Two thousand contacts in, it is a mapping and re-import job of about two days, and until it is finished the repaint anniversary campaign has nothing to read.