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Home & trade
Eight kits for the trades where the phone rings while somebody is up a ladder. Same nine components in every one; the triage question, the follow-up length and the completion trigger are what change.
Home service is the vertical GoHighLevel was arguably built for, and it is the one where a generic snapshot fails fastest. The reason is timing. A homeowner with no heat in January calls four contractors in eleven minutes and books the first one that answers. A homeowner deciding whether to repaint the exterior takes six weeks and three quotes. Both are “a lead” and a follow-up sequence written for one is actively wrong for the other.
That split runs straight down the middle of these eight trades. Plumbing, HVAC and auto repair are emergency-led: the value of an instant answer is enormous and the value of a fourteen-day nurture is close to zero, because the job was done by somebody else on day one. Roofing, painting and construction are estimate-led: the answer still has to be fast, but the money is made in the six weeks after the quote, while the homeowner compares. Cleaning and car wash are recurring-revenue businesses where the whole game is the second visit and the twentieth.
Each kit here is the same nine components with those differences configured in — a receptionist that triages the way that trade triages, a follow-up whose length matches that trade’s decision window, and a review request timed to that trade’s idea of a finished job.
The kits
One per niche. Pick the one that matches where the enquiries come from — never load two into the same sub-account.
Configured for a heating and cooling contractor: no-heat calls triaged in seconds, tune-up season automated, plan renewals chased before they lapse.
9 components · 1–2 business days
$950one-time
Open the kitBuilt for an emergency-led trade: burst pipes triaged in seconds, planned work nurtured separately, and every one-off customer worked again later.
9 components · 1–2 business days
$1,000one-time
Open the kitConfigured for a long, high-value sale: inspections booked fast, quotes followed for weeks rather than days, claim milestones kept moving.
9 components · 1–2 business days
$950one-time
Open the kitConfigured for an estimate-led trade: walkthroughs booked quickly, quotes followed while the homeowner is still comparing, exterior season worked before it starts.
9 components · 1–2 business days
$1,000one-time
Open the kitConfigured for a months-long sale: consultations booked properly, proposals followed for a quarter, clients updated at every milestone.
9 components · 1–2 business days
$1,050one-time
Open the kitConfigured for recurring revenue: quotes answered instantly, recurring schedules protected, cancellations recovered before they become churn.
9 components · 1–2 business days
$950one-time
Open the kitConfigured for a busy service counter: bookings taken without interrupting the bay, approvals chased, service intervals remembered for the customer.
9 components · 1–2 business days
$900one-time
Open the kitConfigured for membership and detailing: memberships defended before they lapse, detail slots booked properly, campaigns that watch the weather.
9 components · 1–2 business days
$950one-time
Open the kitWhat the phone actually does
Configuration follows demand. If your client's phone does something else, the kit is the wrong one and we would rather say so.
01
No heat, no water, a car that will not start. Qualification is three questions and a booking, the caller has already dialled somebody else, and every second of hold music is a lost job. The receptionist configuration here answers on the first ring and books before it explains anything.
02
Roofs, exterior paint, extensions. The walkthrough gets booked quickly; the decision does not. Follow-up has to survive a month and a half of silence without becoming nagging, which means value-led touches spaced out, not five reminders in a week.
03
Tune-up season, exterior painting weather, the first cold snap. Demand arrives all at once and the business is too busy to market during it. The campaigns are built to run before the wave, off a date rather than off a person’s behaviour.
04
The largest untapped list in every trade is people who paid once and were never contacted again. Service intervals, maintenance plans, the second bathroom. Reactivation here is not a cold campaign, it is a reminder to someone who already trusts them.
Same nine, configured differently
Every kit on this site carries the same nine components. These four are the ones that are configured most distinctly for this group.
The triage question is the first thing said, not the fourth. A no-heat call is separated from a maintenance enquiry before anything else happens, and emergencies transfer rather than book.
Arrival windows rather than appointment times, because that is how a van-based business actually works, with the reminder cadence built around a window and an “on the way” message.
Fires at job completion — the moment the technician marks the work done, not two days later when the homeowner has moved on. The satisfaction gate runs first so an unhappy customer reaches the owner rather than a public review form.
Segmented by what the customer had done and when, so a boiler serviced fourteen months ago is a different message from a one-off drain clearance two years ago.
Illustrative scenario
Assumptions
On those assumptions the phone is the constraint, not the work. Twelve missed enquiries a week is the number worth putting a system against — not because every one converts, but because the ones that do are currently going to whoever answered. The kit does not create demand; it stops the demand that already exists from leaking. Substitute your client’s own numbers before you quote them anything, and present the result as a scenario rather than a promise.
Who this is wrong for
Saying who a kit is wrong for is the most useful thing on the page. If none of these describes your client, the kit fits.
Have it built instead
Same nine components, configured and tested by us, handed back with the build sheet.
You send the client details. We hand back a configured, tested, live sub-account and the build sheet that explains it.
Open the briefThe service only a sub-account specialist can offer: an entire portfolio provisioned, configured and tested as one batch.
Open the briefManaged end to end: segments built, opener written, batches throttled, replies triaged, results reported honestly.
Open the briefOften added alongside: AI receptionist setup and voice tuning, Review engine setup and reputation recovery, Snapshot loading and account migration. Each is scoped and quoted on its own page.
Delivery and support
Clear edges make a better engagement than a long list of exclusions. Here is where the included support ends and where a quote begins.
Included with every kit
Quoted separately, or run by a VA
All four are real services we offer — seeintegrations, APIs and custom software. They are scoped and quoted so you know the cost before anyone starts.
Before you load one
Loading is a click. The work either side of it is what these cover.
Installs
A step-by-step method for loading a GoHighLevel snapshot into a sub-account: pre-load conflict checks, publishing order, re-pointing trigger links and the test pass most installs skip.
Compliance
Brand then campaign, in that order. What each form actually wants, how long approval takes, the exact-match rule that fails most brands, and what to do when a campaign is rejected.
Operations
Most workflows start correctly. Far fewer stop correctly. A repeatable test pass for GHL workflows covering entry, branch, wait, exit, opt-out and the double-enrolment problem.
Provisioning
Interface, API, or SaaS mode auto-provisioning. What each mechanism can and cannot do, where the real bottleneck sits, and how to roll out fifty accounts without fifty afternoons.
Or start with the full map:the complete guide to GoHighLevel sub-accounts.
Straight answers
Load the kit for the trade that generates the enquiries. A plumbing company that also fits boilers is a plumbing sub-account; an HVAC company that also does plumbing repairs is an HVAC sub-account. Adding the second trade is a workflow and some copy, not a second kit — and one sub-account per business is the rule that keeps reporting honest.
Yes. The appointment and reminder configuration in the trade kits is built around windows, because that is how van-based businesses schedule. The confirmation states the window, the 24-hour reminder repeats it, and the “on the way” message is the one that replaces the fixed-time reminder.
Yes — the licence covers unlimited installs into sub-accounts you own or manage. If you are rolling one kit across a portfolio, bulk sub-account provisioning is faster and cheaper per account than loading and configuring each one by hand.
Pick the niche
Every kit is delivered 1–2 business days of purchase confirmation with 12 hours of installation support to use within 14 days.
No call required to buy a kit · replies within one business day
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