- The problem
- The message saying table for six at eight tonight arrives on Instagram, alongside corkage, allergen and parking questions, and none of it is answered until somebody opens the account tomorrow. Venue-specific intents are an evening of operator work each time.
- Once it is loaded
- One assistant answers opening times, allergen and menu questions, parking, group size limits and availability across the website, SMS, email, Facebook and Instagram, books what it can, and passes any event or large-party enquiry to a manager with details captured.
- How it pays back
- Assume a venue gets a hundred and twenty out-of-hours messages a month and a fifth become bookings averaging two covers at forty-five each; the account is visibly generating covers before the owner has finished reading the first invoice.